—Julong Group’s ten-year exploration in small package palm oil business

     In August 2014, three small package edible oil products of “Holiday” series—Holiday Extra Palm Fruit Oil, Holiday Palm Fruit & Olive Edible Oil and Holiday Palm Fruit & Grain Edible Oil officially stepped into the world’s biggest e-commerce platform—Amazon, thus was opened a new chapter of internet sales channel and circulation platform for small package palm oil products.

New Choice, New Possibility
—Small package palm oil has been no stranger to Chinese consumers

     In 2004, Chinese small package edible oil market welcomed its new comer—Tianjin Julong Group. Before that, the main business of Julong Group was bulk edible oil trade.

     In the early 2000s, Chinese consumers started to be familiar with several soybean oil and groundnut oil brands. The palm oil product had little or no public image among them until 2007 when Julong Group filled this gap in Chinese small package edible oil market by launching “Holiday”, a brand new palm oil product made by the advanced fractionation technology for palm oil with ultralow melting point. It was Julong that introduced a new edible oil choice to Chinese consumers who for the first time got close to palm oil, the most consumed edible oil in the world.

The Charm Technology Brings
—Independent R&D promotes quality

     For Julong Group’s R&D team, 2010 is a milestone year when four “Holiday” palm oil small package products were certificated to be green food by Chinese Green Food Development Center, which made Julong Group become the first and the only palm oil manufacturer that obtained this certification in the world. In an era when the concept of healthy diet is increasingly promoted, the Green Food certificated small package palm oil obviously can get consumers’ attention.

     High quality derives from the improvement in palm oil technology. Julong’s core technology—fractionation technology for palm oil with ultralow melting point has reached world advanced level. And what’s also worth mentioning is Julong changed the common cognition in the palm oil circle that palm oil with iodine value of 70 can’t be produced. Julong’s been continuously promoting China’s palm oil fractionation power to a newer level with new technologies it developed: “A kind of super palm olein and its industrialized production method” in 2013; “A method for producing a kind of cool edible oil” in 2014… The technological innovation insures the vitality of our small package palm oil in the consumer market.

Brand Extension
—Extend brand while investing overseas

     With the rapid development and gradual maturing of Julong’s undertakings in Southeast Asian, in the early 2013, small package palm oil “Oilku” was successfully launched in Jakarta, Indonesia.

     As is known to all, Indonesia is the world’s largest palm oil producer and exporter. With the undoubtedly No.1 status of palm oil in Indonesian and even Southeast Asian edible oil market, Indonesia’s small package palm oil market is totally different from China’s both in ideology and competition pattern. Julong created a remarkable brand development route by retailing on the market at the initial period of brand promotion. Meanwhile, Julong invited Indonesian top talk show host Sule to endorse “Oilku”.

     Julong emphasizes resource and brand alike in its overseas development, which distinguishes itself from other “going out” enterprises which neglect brand building while highlighting resources.

Era of Aggregation
—Entity enterprises can also stand out in this era of big data

     With the rapid development itself, the internet has become an inalienable part of the business world, with the possibility that it’ll become the main body of the business world.

     What we’re at is an era of big data; social media, mobile internet, social grouping and APP all contribute to the present status of e-commerce. For entity enterprises like Julong Group, it is a one way street: they have to embrace the new way of brand marketing. Julong made it, proven by the successful entering of “Holiday” package edible oil into Amazon.

     Being in an era, instead of chasing the tide, we choose to lead the tide.